Bud Light Seltzer Variety Pack Sparking Water, 6 x 330ml

Product Information

We’re going to be doing what Bud Light does best, and really saying it like it is with a goal to make people smile. As a global company, we’re really fortunate to have amazing insights from other markets including the US.

uk accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. Released weeks before the onset of the pandemic in 2020, Bud Light Seltzer comes in a variety of flavors, from mango to black cherry. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice.

A spokesperson for BBG said: “Bud Light Seltzer will be discontinued in the UK, as BBG focuses on growing RTDs with proven consumer favourites, Corona Tropical and Mike’s Hard Seltzer. While a lot of UK consumers might have heard of seltzers, particularly with it being so big in the US, they don’t always understand what a seltzer really is,” AB InBev hard seltzers marketing manager Elise Dickinson tells Marketing Week. As a truck driver transporting Bud Light Seltzer makes his way down a desert road, the back doors open, leaving a trail of colorful bubbles in his wake.

We make our hard seltzer with a 5-step filtration process made to deliver the most refreshing taste possible. For the month of January, I’ll be in an undisclosed location, but while I’m gone, I’m re-upping some of the best posts from the archives. While leveraging the Bud Light name may have helped Bud Light Seltzer initially due to brand recognition, the move has caused some confusion for consumers, with many believing the product contains beer, which it does not. Hard Seltzer, 0% Beer” aims to highlight the seltzer’s fruity taste profile, along with the hallmark carbonation of seltzer.That it makes sense comes from a process of accretion whereby humans, once confused by a fragment of nonsense, acclimate themselves to it, making their minds pliable to accommodate future waves of accumulating nonsense.